HomePress Kit
Press and Media Kit
Happy Tree Cards
Digital group greeting cards built for teams, friends, and families with modern collaboration, sustainable delivery, and safer workplace workflows.
Founded
2021
Based In
London, UK
Starting Price
$3
Built For
Teams + HR
Executive Summary
Happy Tree Cards is a UK-registered online platform for creating and sending group greeting cards that multiple people can sign and customise digitally, without paper, ink, or postage. The product is positioned for both personal use (one-off purchases and bundles) and workplace or organisation use (subscriptions with admin and AI moderation features).
- Sustainability-by-default with digital-first delivery and privacy-forward policy.
- Collaboration at scale with unlimited signatures and pages, share links, and multiple recipients.
- Workplace readiness for HR and people teams with shared credits, AI moderation, audit logs, and priority support at higher tiers.
Brand and Company Background
Happy Tree Cards states it was founded in 2021 with a vision to bring a fresh approach to greeting cards through technology, focusing on thoughtful and personalised greetings, intuitive ordering, and email delivery.
The brand values presented publicly emphasise community, simplicity, love, nerdiness, and bravery. These align with media narratives around sustainable digital alternatives, hybrid workplace culture, and product-focused innovation.
Mission Statement
To make it easy for teams, friends, and families to send thoughtful appreciation via digital group greeting cards, combining modern design, smart software, and an eco-friendly alternative to paper cards.
Corporate Footprint
- Registered office: 29 Greenwood Close, Morden SM4 4HX
- Company location shown publicly: Morden, SM4 4HX, United Kingdom
Founder Bios and Headshots
Founder
Marco Wolfsheimer - Founder of Happy Tree Cards.
Founder Bio (Press-Ready)
Marco Wolfsheimer is the founder of Happy Tree Cards, a platform designed to modernise the group greeting card experience through technology. He combines a focus on environmental sustainability with practical product innovation, enabling people to create collaborative greeting cards that can include messages, photos, and playful digital elements. Under his direction, Happy Tree Cards has continued to expand its design catalogue and introduce features aimed at improving the sending and signing experience for teams, colleagues, friends, and families.
Headshots
- Founder headshot link: Open high-resolution founder headshot
Products, Pricing, and Delivery
Product Overview
Happy Tree Cards sells digital group greeting cards created online, shared for signing, and delivered by email with confirmations, resends, and scheduled sending. Users can add text, images, and animations, and cards can be downloaded as PDF after sending.
For workplace usage, the platform emphasises AI moderation features such as sentiment and profanity analysis, moderation alerts, and admin governance controls. This makes the product suitable for HR and people teams that need safer, policy-aware group card workflows.
One-Off Pricing and Bundles
| Offer (One-Off) | Price Shown | Effective Price Per Card | Notes |
|---|---|---|---|
| Single card (Group Signature) | $3 | $3.00 | One-off purchase option. |
| 5 group cards | $14 | $2.80 | Marked most popular. |
| 10 group cards | $24 | $2.40 | Marked best value. |
| 20 group cards | $40 | $2.00 | Bundle credits. |
| 100 group cards | $160 | $1.60 | Positioned for bulk and team use. |
Payment proceeds via Stripe. The help content also notes support for major cards and methods such as Apple Pay and Google Pay.
Organisation Subscription Plans
| Plan | Price Shown | Seat Limits | Included Credits | Notable Features |
|---|---|---|---|---|
| Start-up | Free | Up to 3 members | Shared credits | Roles, AI moderation, sentiment and profanity analysis, moderation alerts. |
| Plus | $39/month billed annually | Up to 25 members | 120 credits/year | More members and bonus credits, AI moderation, shared credits. |
| Unlimited | $99/month billed annually | Unlimited | 300 credits/year | Audit/activity logs, priority support, 14-day free trial. |
Media Gallery
Official logo, selected tree furniture visuals, and cover art samples for editorial use.
Company Logo
Product UI Images
Cover Art Samples
Brand Assets and Usage Guidelines
Visual Assets Overview
High-resolution logo: assets/furniture/logo_hq.png
Brand DNA: Colour and Typography
Site Background
#faf9f6
Primary
#F43F5E
Secondary
#78716CD9
Typography samples (from site configuration)
InterVariable Bold - Happy Tree Cards
InterVariable Medium - Built for HR and People teams
InterVariable Regular - Digital group cards with moderation and governance controls
Tailwind `font-sans` is configured to use InterVariable.
These are practical approximations from public assets and should be confirmed against source design files before print use.
Logo and Asset Usage Guidelines
- Use logo assets as provided; do not redraw, stretch, outline, or apply effects.
- Maintain clear space around the logo equal to the tree icon height.
- Use transparent PNG for web and vector files for print.
- Use staged or demo content in screenshots to avoid exposing customer data.
- Include explicit media usage rights in the press-kit package.
Press Positioning, Media Targets, and Outreach Plan
Key Facts For Press
Confirmed facts
- Founded in 2021.
- Registered office in Morden, UK.
- Support contact: support@happytreecards.com
- Prices shown include sales tax and VAT.
- Cards can be downloaded as PDF after sending.
- Cookie policy states no targeted ads and no selling data.
Timeline and Milestones
| Date | Milestone |
|---|---|
| 2021 | Happy Tree Cards was founded with a simple mission: make group cards more meaningful and effortless. |
| 2022 | Launched our beta and welcomed early users to shape the experience with real-world feedback. |
| 2023 | Expanded into a broader public release, bringing digital group cards to more teams and occasions. |
| 2026 | Rolled out our moderation platform and subscription packages to support safer, scalable team use. |
Media Contact Sheet
| Field | Detail |
|---|---|
| Company | Happy Tree Cards |
| HQ / base | Morden, London, UK |
| Support email | support@happytreecards.com |
| Primary social | LinkedIn company page |
| Press contact name | Marco Wolfsheimer |
| Press email address | support@happytreecards.com |